Instagram and TikTok have encouraged countless makeup trends such as the clean girl aesthetic, lipstick blush, facelift concealer, and more. The current trend that is sweeping social media is the Soft Girl makeup aesthetic, which is characterized by an ultra-girly, feminine, and youthful glow.

This look is super easy to achieve; all you need is dewy skin that stays fresh, layers of peachy blush, and some freckles (or lots of freckles). And, depending on what you personally prefer, you can make slight adjustments to achieve your perfect look.

Instead of scrolling through the endless posts and videos about the Soft Girl look, here is our guide to achieving the look, with our best tips and tricks.

What Is A Soft Girl?

Soft Girl began as a fashion aesthetic with a focus on the feminine and cute. What was known as “girly-girl” in the early 2000s, is the latest version of this ‘new’ trend. Pastel colours and pink are the perfect colours for Soft Girl, as it matches the rosy-looking, sun-kissed and bright eyes with a significant amount of gloss.

Our favourite addition is freckles – this is easy, but perfect for the Soft Girl aesthetic look. These small elements create the look of innocence and feminity that enhances your natural beauty. When you know the basics for creating the makeup look, you can alter it and add to it to create your desired look.


The fundamentals of any makeup look are making sure you properly prepare your skin to ensure your look is maintained and harmless all day long. This is especially true for the Soft Girl aesthetic. To perfectly achieve this trend, you want to achieve a healthy base, so ensure you stick too your skincare routine daily.

We suggest the following routine:

  1. Wash your face with a moisturising cleanser before towel drying.
  2. Use a hyaluronic-acid-based moisturiser to hydrate.
  3. Hydrate your lips with a moisturising lip balm.


Next, it is important that you use a gentle primer as a base. this is needed to prepare the face for makeup to ensure your makeup stays in place for as long as possible and keeps your skin feeling fresh.

Tip: use an eye primer to add drama when you apply eyeshadow.

Foundation and Concealer

The Soft Girl aesthetic focuses on a sweet, dewy base, so your foundation and concealer are incredibly important. The foundation you use should not only match your complexion, and be the coverage you desire, but it should be dewy.

Our best tip for foundation is that less is more. To achieve the perfect base, you need the right amount of foundation, and that is not too much, and not too little.

After your foundation, concealer should be used to camouflage anything that you want invisible, or requires colour correcting. The combination of foundation and concealer should create the radiant base you are desiring, and that means you’re halfway done!


You can’t do any trending look right now without a lot of blush! Peachy pink faces are perfect for your 2023 makeup looks! Grab your blush, a big, fluffy brush and place your blush on the apples of your cheeks, the bridge of your nose, and along your temples to make your face as sweet as a babies.


Hopefully your face is already glowing from your base choices, but you don’t have to stop there! By adding some highlighters, you add natural radiance to your skin and elevate your look.

Place the highlight on your cheekbones, the bridge of your nose, the tip of your nose, and the cupid’s bow. A tapered brush is the best option for seamlessly applying your highlight and blending it in.


A glossy lip is a necessity when you are attempting the Soft Girl makeup trend. Make sure you enhance your natural lip colour by using a peachy, nude pink (or any colour that suits your lip colour). This is how you achieve the right vibe.

Add some dabs of lip gloss and you’re good to go!


The final step, and arguably the most important, is to set the look. We suggest you choose one of the endless setting mists on the market, and a powder to press onto your t-zone throughout the day when you become oily.

You might also enjoy: